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YouTube SEO vs Google SEO - How They Differ In 2023

Nov 29, 2022

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YouTube SEO vs Google SEO - How They Differ In 2023

A video uploaded to YouTube could get thousands or even millions of views. If you’re going to use YouTube videos as an effective way of marketing your business or brand, then you need to optimize your videos so they show up higher in the search engine results pages (SERPs) when people search YouTube, Google, and other related search engines such as Bing and Yahoo!. In this article, we’ll review how website optimization differs from video optimization and how each can help your business gain more website traffic and sales leads.

Best practices and strategies may vary between YouTube and Google search engine optimization, but one thing remains constant: video should play an important role in both. While video search engine optimization has been on the rise in recent years, there are still some fundamental differences between YouTube and Google’s algorithms that must be understood to achieve success on each platform. So what does the future hold for YouTube SEO in 2023? Let’s take a closer look at the two different platforms and how they can be used together to attract potential customers today and into the future.

The difference between the two types of SEO

YouTube SEO is the best way to rank videos in YouTube's search engine and it can also help your site rank better in Google's search engine if you're doing both YouTube and Google SEO. The difference between YouTube SEO and Google SEO is that with YouTube, your video needs to be relevant to the topic and you need to have a title that will catch people's attention. This will show up as a thumbnail when people are searching on YouTube, so they should be catchy with bright colors and not too long (60 characters). With both types of SEO, links from other websites are important because they tell search engines how popular your site or video is by showing how many sites link back to it or are talking about it on social media channels like Facebook, Twitter, etc.

How website and video SEO differ

Website and video SEO differ in a number of ways, but the most notable difference is that YouTube will only rank you on their platform while Google will rank you across their network of sites, which includes YouTube. This means that if your content isn't optimized for search engines, it will not be indexed in search engine results pages (SERPs). That said, there are some key things to know about how both YouTube and Google work when it comes to optimization: To optimize for YouTube's ranking algorithm, use keywords related to your topic in the title and description of your video as well as tags associated with those keywords. Additionally, when uploading your video or creating thumbnails for it, make sure to include the keyword in them so viewers can find it more easily and watch it!

The benefits of each type of SEO

YouTube SEO is the placement of keywords in a video title or description, so that when people search for relevant content on YouTube, their video will come up as one of the top results. It is also beneficial because YouTube videos rank highly in the search engines and it has a higher page rank than regular websites. The downside to this type of SEO is that it is more difficult to have your video ranked at the top of the list on Google Search because there are many more videos vying for space. 

Google SEO is the placement of keywords in your website's content so that when people search for relevant content on Google, your website will come up as one of the top results.

The future of SEO

In the year 2013, YouTube was one of the most popular search engines on the internet. This meant that a significant amount of traffic to websites was coming from their site and not from Google's search engine which had been dominating for years before this point in time. The problem with YouTube is that it does not have an indexing system like the other search engines do so you cannot submit your website for inclusion in its database. This leaves a lot of websites without any real way to get traffic other than through social media and word-of-mouth advertising, which has become increasingly difficult over time because more people are using sites like Facebook and Twitter as their primary means of communication rather than relying on email as they used to.

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The Major Difference: Google is a Search Engine, YouTube is a Social Media Platform

YouTube SEO is the practice of optimizing videos for search engines and YouTube. It usually involves adding labels, tags, descriptions and thumbnails to your videos to help them rank higher in the search results. YouTube takes into account things like view count, how much time people spend watching a video (engagement), how many likes and dislikes it has, etc., in determining which videos will show up first on the search engine results page or in video searches. 

Google SEO is the practice of optimizing websites for search engines and Google's algorithm so they rank higher in the search results when someone searches for a relevant keyword or phrase associated with your website.


Different Types of Content

In the world of internet marketing, there are two main types of search engine optimization: YouTube SEO and Google SEO. YouTube SEO is a set of tactics aimed at optimizing your YouTube channel and videos in order to rank higher in the video searches on Youtube, while Google SEO is a set of tactics aimed at optimizing your website's content and structure for better ranking in organic search results. 

Let's take a look at how these two strategies differ from one another, and what you need to do to get started with both. 

  • Keyword research 
  • Optimizing your video descriptions 
  • Optimizing your title 
  • Optimizing your tags 
  • Sharing 
  • Commenting 
  • Creating high-quality content

Different Keyword Strategies

There are a few key differences between YouTube SEO and Google SEO that are worth mentioning. The first is the keyword research strategy for each of them. On YouTube, content is king, whereas on Google, keywords reign supreme. Keyword research for YouTube should be done by looking at what other channels in your niche are using to generate views and subscribers and then focusing on their strategies that you can use to rank higher than them in the SERPS. On the other hand, keyword research for Google should be focused on keywords that have high search volumes so they will bring more traffic to your site or video page when used as anchor text or links to it from relevant websites and blogs where you guest post with links back to your content.

Linking Strategies

1) Video title and description YouTube and Google have different search algorithms for video content, so optimizing your videos for each platform is important. If you are more concerned with getting views on YouTube, then make sure the video title is catchy and the description includes relevant keywords. If you are more concerned with ranking high in a search engine, then be sure to include your most relevant keywords in the video's title and description. 

2) Linking strategy The best linking strategy for YouTube videos is to embed links within your video content so that people can easily click on them from within their web browser or viewing app. For search engine optimization purposes, it's best not to link out to other sites unless they are relevant to the topic of your page.

Creating Content for Both

In the year 2023, YouTube SEO and Google SEO are vastly different from how they were in 2013. This is because of the release of new technology that has made it easier for people to watch videos on their phones and other mobile devices. As a result, more people are watching videos on YouTube than ever before and advertisers have been forced to create YouTube ads so that they can continue to reach these viewers. As a result, video searches on YouTube have increased substantially which has forced Google to make changes to its search engine algorithms in order to provide more accurate results for video searches, as well as other types of search queries.

YouTube Search Engine Optimization is different from Google Search Engine Optimization, even though both of them help you promote your videos or your business website on the internet and get more traffic. Understanding the difference between YouTube SEO and Google SEO will help you choose which platform works best for you and ultimately get more traffic to your site. While there are many similarities in YouTube search engine optimization and Google search engine optimization, there are also many differences between the two forms of search engine optimization, including how they work and how they drive traffic to your site.