WATCH: Conversion Rate Optimization (CRO) 101 - Using Groovefunnels

Conversion rate optimization (also known as CRO) is simply the process of optimizing your web page for maximum conversions. In other words, the idea is to convert as many website visitors into customers as possible. Believe it or not, 90% of business owners and digital marketers seriously overcomplicate this process...

By stepping back and applying the basic principles of direct marketing to our high-tech sales funnels, we can see a drastic increase in the number of sales generated by our websites!

If you found this introductory Groovefunnels video helpful, you can check out my full Groovefunnels setup course here: