The Ultimate Guide to Solar Sales & Closing Books

Let's be honest for a second.

You got into solar for the money, right?

You saw the explosive growth, you heard the stories of reps clearing six figures, maybe even seven figures, and you thought, "I can do that."

And you can.

But if you're like most reps out there, your reality looks a little different.
It's a rollercoaster.

One week you're on top of the world, closing deals left and right. The next week? Crickets. You're driving all over town, burning gas, spending hours crafting the "perfect" proposal...

...only to hear those soul-crushing words:

"We need to think about it."

"This looks great, but we need to talk it over."

"Can you just leave it with us?"

It's frustrating. It's demoralizing. And it's costing you a fortune in lost commissions.
So what's the difference between you and the guy who just bought a new Porsche with his commission check?

It's not the leads. It's not the product. It's not the price.

It's the words.

The top closers have a playbook. They know exactly what to say, when to say it, and how to say it to overcome any objection and guide the customer to a "yes."

They have a library of closes. A tool for every situation.

And the good news is, you can have it too.

This article is your map to that playbook. We're going to break down the absolute best books and resources for solar sales pros.

But if you want to skip the line... if you want the single greatest collection of solar-specific closes ever assembled... you need the Solar Sales Survival Guide: 105 Solar Closes For Overcoming All Objections.

Think about it. How much is one more deal worth to you this month? $2,000? $5,000? $10,000?

For less than the price of a dinner out, you can get the exact words to close that next deal, and the one after that, and the one after that.

So, when you're done reading this guide, do yourself a favor. Go to Amazon and grab a copy. It's the single best investment you'll make in your solar career.
Now, let's get to the map...

What Makes a Solar Sales Book Actually Worth Your Time?

You can find a million sales books on Amazon. Most of them are filled with generic, rah-rah fluff that won't help you close a single extra deal.

When it comes to solar, you need something different. You're not selling a widget. You're selling a financial decision, a home upgrade, and a piece of the future, all rolled into one. It's a complex sale.

So, what should you look for?

1. It's Written for Solar Pros, By Solar Pros. The best advice comes from people who have been in the trenches. People who have knocked on the same doors you're knocking on, sat at the same kitchen tables, and heard the same objections. Generic sales advice is fine, but solar-specific strategy is what pays the bills.

2. It Gives You Word-for-Word Scripts. Theory is nice, but scripts are money. You need to know exactly what to say when a homeowner tells you, "The price is too high," or "I'm worried about damage to my roof," or "What if I move?" A good book will give you proven, field-tested responses you can use immediately.

3. It's More Than Just a "How-To" Guide. Let's face it, sales is a mental game. You need to be sharp, confident, and resilient. The best resources don't just teach you what to do; they help you develop the mindset of a top closer. They teach you how to control the conversation, build massive trust, and make the customer want to buy from you.

This is why I'm so adamant that you get the Solar Sales Survival Guide. It's not just a book of closes; it's a complete system for dominating in the solar industry. It's packed with the kind of real-world, in-the-trenches knowledge that can only come from years of experience.

Now, let's look at some of the foundational books that will help you build your solar sales empire.

The Foundational Library: 5 Books Every Solar Pro Should Read

Look, the Solar Sales Survival Guide is your secret weapon, your ace in the hole. It's what you use to close the deal.

But every great warrior needs to master the fundamentals. These books are your boot camp. They'll give you the foundation you need to become a true professional.

1. For the Ambitious Beginner: Selling Solar by Daniel Howson

If you're new to the game, start here. Howson breaks down the entire solar sales process from A to Z. It's a solid, no-fluff guide that covers everything from finding the right company to work for, to prospecting, to delivering a killer presentation. Think of it as the textbook for Solar Sales 101.

• Best For: The new rep who wants a complete overview of the industry and the sales process.

2. For the Seasoned Pro: Solar Sells Handbook by Robert Linton

You've been around the block. You know the basics. Now it's time to go deeper. Linton's handbook is for the rep who wants to become a true consultant. He dives into the nitty-gritty of financing models, technical details, and the subtle art of positioning yourself as the undisputed expert. This is how you go from "sales rep" to "trusted advisor."

• Best For: The experienced rep who wants to add another layer of sophistication to their game.

3. For the Door-to-Door Warrior: Door-to-Door Millionaire by Lenny Gray

Okay, this one isn't solar-specific, but if you're knocking doors, it's non-negotiable. This is the bible of door-to-door sales. It will teach you how to master the cold knock, handle the inevitable rejection, and turn a "no" into a "tell me more." The strategies in this book are directly applicable to generating leads and setting appointments in any neighborhood.

• Best For: Any rep who uses door-to-door prospecting to fill their pipeline.

4. For the Mindset Master: The Solar Sales Leap by Erik D. Curren

This book is different. It's less about tactics and more about your "why." Curren focuses on the passion and purpose behind selling solar. It's about connecting with homeowners on an emotional level and building a career that's not just profitable, but also fulfilling. If you're feeling burnt out or just going through the motions, this book is the cure.

• Best For: The rep who wants to build a long-term, sustainable, and passion-driven career.

5. For the Master Persuader: Pitch Anything by Oren Klaff

This is the nuclear option. Klaff's book will fundamentally change the way you think about sales. It's about controlling the frame, understanding social dynamics, and positioning yourself as the prize. This isn't just about selling solar; it's about becoming a master of persuasion in any situation. The concepts are advanced, but if you can master them, you'll be unstoppable.

• Best For: The rep who wants to learn the high-level psychological triggers that get people to buy.

Read these books. Absorb them. They are the foundation.

But when you're at the kitchen table, and the customer hits you with an objection you've never heard before... that's when you'll be glad you have the Solar Sales Survival Guide in your back pocket.

The "Solar Closing Book" You've Been Searching For

A lot of reps are looking for that one magic "solar closing book" that will solve all their problems.

Here's the truth: It doesn't exist.

There is no single book that has every answer. The secret of the top 1% isn't finding one magic bullet; it's building an entire arsenal. They have a collection of closes for every scenario, every personality type, and every objection imaginable.

When a customer says, "I need to talk to my spouse," they have a close for that.

When a customer says, "The savings aren't enough," they have a close for that.

When a customer says, "I'm worried about my roof," they have three different closes for that.

The foundational books we just covered will teach you the strategy. Now, you need the tactics. You need the actual words.

This is where having a dedicated playbook of closes becomes your unfair advantage. It's why we created the Solar Sales Survival Guide. It is the "solar closing book" you've been looking for, because it's not just one close—it's 105 of them.

Your Choice: The Rollercoaster or the Rocket Ship?

You can keep doing what you're doing.

You can keep riding the income rollercoaster, hoping for a good week, and getting frustrated when the deals don't come through. You can keep searching for that one magic bullet that's going to change everything.

Or, you can make a decision today to become a professional.

To invest in your skills. To build your arsenal. To get the playbook that the top closers are already using.

The choice is yours.

The foundational books in this guide are your starting point. They'll give you the 20,000-foot view.

But if you're ready to get granular... if you're ready to have a field-tested, proven response for every objection a homeowner could possibly throw at you... then you know what to do.

Go to Amazon right now and get your copy of the Solar Sales Survival Guide: 105 Solar Closes For Overcoming All Objections.

Stop leaving money on the table. Stop "thinking about it." It's time to close.